If you’re not getting the conversions you want, there are a few ways to know your WordPress web design isn’t working. If your site is poorly designed, visitors won’t stay for long. They’ll leave before they get to your main page and they won’t be able to find the information they’re looking for.
Bounce rate
You may be wondering whether or not your WordPress website is getting a high bounce rate. This is the number of visitors who leave your site within a specific amount of time. It may also indicate that your web design isn’t working well enough. A high bounce rate can cause search engines to doubt the content of your site, which can have detrimental effects on your rankings. Fortunately, there are ways to reduce your bounce rate and get the most out of your website.
To improve your bounce rate, you should look at the different types of visitors on your website. If your site has high bounce rates across the board, you should make some changes to the page that is causing the issues. You can also look at time-on-site metrics.
Bounce rates can be caused by poor UX, navigation, and content. Make sure that your website is easy to navigate, so that people who visit your page can find what they need quickly. Your menu should be easy to navigate, familiar, and understandable. If your menu design is bad, it will almost guarantee a high bounce rate. The quality of your content isn’t going to matter if your web design doesn’t meet the expectations of your visitors.
One of the first things to do to lower your bounce rate is to optimize your website’s page load time. A slow loading page means that people will quickly navigate away from your site. It’s also important to add new content frequently. A fresh update to your website is a surefire way to increase the chances of repeat visitors. You should also improve your website’s design to make it more engaging. Adding better graphics, a higher color contrast, adjusting the font size, and increasing the amount of space between elements will all help.
Another way to reduce your bounce rate is to link to other parts of your website. One way to do this is to include a table of contents. This will help users navigate the site and jump to a specific section. You should also test your site on mobile devices, as 57% of online traffic comes from mobile devices.
Unnecessary ambiguity
If you want your WordPress web design to be successful, there’s one thing you have to make sure of: avoid ambiguity. In general, people think of the worst case scenario when presented with ambiguity. In reality, there’s a lot you can do to make sure the options you offer your customers aren’t ambiguous.
Poor mobile experience
If your mobile visitors are bouncing off your site after viewing the first page, it’s a sure sign your mobile experience needs work. You can check this by looking at your analytics and knowing what the industry standard is. If the rate is too high, your mobile browsing experience needs work.
One of the first steps to fixing a mobile-related issue is to implement responsive design. Responsive design is increasingly important, as most consumers browse the web on their mobile devices. A mobile-optimized site is more likely to convert visitors into customers.
Slow loading speed
When it comes to search engine rankings, page speed is one of the most important factors. A page that takes a long time to load will be punished by Google. There are also several things you can do to increase page speed and make your site load faster. First, remove all extra baggage from your website. These items can slow down your page load time, such as carousels, sliders, and fancy animations.
Secondly, a slow site can drive people away. In fact, a website that takes longer than three seconds will lose over fifty percent of its potential customers. That’s why it’s so important to speed up your website. Currently, 47% of consumers expect a website to load within two seconds. In addition, if a page takes more than three seconds to load, 40% of the visitors will abandon the page.
Third, your website’s speed is a key indicator of how well it performs in search engines. A site that takes too long to load can drive visitors away and make them less likely to engage with your content. Similarly, page speed is a key ranking factor for Google, and a slow website will decrease your search engine rankings. Additionally, a site that takes too long to load is perceived by visitors as unprofessional.
The average time a page takes to load is just under two seconds. In comparison, forty percent of ecommerce customers would abandon a site if the load time was three seconds. Hence, if your site takes more than two seconds to load, you’re already ahead of millions of competing websites. A recent study found that a one-second delay on a page could cost you up to $1.6 billion in sales annually.
If you’re unsure about your website’s speed, the first thing you should do is measure it with Google’s PageSpeed Insights tool. This tool is widely used to measure the speed of a WordPress website on mobile devices and desktop. Simply paste the URL of your website and click “analyze” to find out how fast it loads.
